by Derek Hanson | Feb 26, 2021 | Search Optimization, SEO
E-A-T Search engine optimization is certainly on the mind of many business owners and marketers. Since organic results are an important piece in getting the attention of consumers, there are mountains of information provided on how to do that. Whenever the Google team...
by Derek Hanson | Sep 25, 2019 | Uncategorized
Setting up and tracking metrics will make you a better marketer. One thing about metrics is that calculating information is time-consuming. Especially if you need to pull data, format, and build a diagram. I like these specific options because they can help a business...
by Derek Hanson | Sep 24, 2019 | Uncategorized
Advertising is an essential piece of growing your audience on social media. Since the public launch of many of these social media platforms, the ability to attract your customers with a single post has nearly disappeared. If you want to make any meaningful impact...
by Derek Hanson | Sep 23, 2019 | Uncategorized
Are you looking to get started with social media live events? Using live events can help you create authority if you are persistent and provide quality content. I’ll cover some things to make the most of your online live events. Plan the Date This can help you...
by Derek Hanson | Sep 20, 2019 | Uncategorized
Customer Lifecycle Marketing is the strategy of mapping out how your marketing engages the customer from awareness to advocacy. Mastering this takes time and resources and should not only how to promote to potential customers but how a customer is converted, how you...
by Derek Hanson | Sep 18, 2019 | Uncategorized
Ever feel frustrated that business doesn’t grow like you would like it too? Here is where things might be going wrong. Your offer isn’t really an offer.Your offer has no benefit to your audience.You haven’t made an offer that anyone cares about.Your...
by Derek Hanson | Sep 16, 2019 | Uncategorized
Social media marketing has changed from when it first began. We can thank IPOs for making the once free to play into the freemium model it now is. There is still lots of opportunity on social media and setting strategy can help you get it right. Social Media...
by Derek Hanson | Sep 4, 2019 | Uncategorized
We are a better company than our biggest competitor. I’ve heard, you may have said it, it’s often a bad statement. It might be true. The problem with this statement is that even if the product is technically better, there are often other factors that...
by Derek Hanson | Aug 27, 2019 | Uncategorized
Specific Marketing with specific goals is easier to achieve than generic goals. Would you rather grow by 20% in new users or grow by 1-2% every month in new customers through the email audience? Even though these would be similar goals, one is defined more clearly...
by Derek Hanson | Aug 20, 2019 | Uncategorized
Who is your target audience? Everybody! If that sounds familiar, it’s because it is the common answer for someone who doesn’t know. You’ve probably heard it said, know your audience, but without a clear idea of who that is, we might say k&NOw...
