Marketing to Get An Audience

I read a book called, how to get an interview with anyone.  The book covers the fascinating approach of an artist who used his creative skills to get an interview with them.  That got me to thinking how could you get an audience with someone?  Just an average joe schmoe like myself? That is where my marketing wheels begin spinning.  

A Targeted Video Brochure

Yes, a targeted video brochure.  For a relatively low price, you can buy video brochures that allow you to pitch directly to that person.  How perfect the video depends on you and what kind of impression you need to leave. But, think about it.  Like written content, print media can often get missed or discarded.  A large print piece is less likely to get tossed and has more intrinsic value than a piece of paper.  Upon opening it, you are likely to watch a least a portion of the video. I’ve sent these through the mail, and people love them.   They show them to their coworkers and might even take it home.  It is a piece of tailored marketing that at the moment, hasn’t been saturated and stands head and shoulders over the rest.  The caveat is the prices is bit more expensive but highly effective

Social

Social Media can provide the opportunity for you to connect with someone.  The problem here is noise.  Or maybe I should say NOISE!  Cleaver people have used this to gain attention of the right person.  But this is where I would say that social capital is important.  The BS monitor is set to full strength on social media and so targeting the right people without adding equity to their account might not play well.  That being said, if you have the kind of clout that commands so respect, then use it.

Paid Ads

Much like the video brochure, a paid ad can deliver the right response if used correctly.  I’ve not personally done this but I have heard of some people doing this with some success.  The approach is to target the target person with an ad on Facebook or Google.  Using their name or email address (if you can get it) to focus on them within social ads or in search engine results.  Who hasn’t searched their name on Google? Why not address them there with a landing page directed at them?  The caveat is that they may never search their name or click on your ad.

Getting a meeting within someone might take some hard work but can pay off in spades.  Out of these three approaches, mailed video brochures is the way to go.  Are there unconventional ways you’ve used marketing to reach someone?