Marketing Redux is a resource for business owners, marketing strategists, and marketing practitioners who want to improve their approach to marketing as well as refining the practice and personal knowledge of marketing.
Why Marketing Redux?
Redux is the word for revive. In our current marketing landscape, there are a lot of tactic-driven marketing companies and individuals who approach marketing without a strategy. The focus of this is to help businesses who want to approach to advertising and promotion with the backbone of strategy. The goal of Marketing Redux is to help “revive” marketing tactics with a connection to strategy. Tactics do have a place in the content of this site with the express purpose of connecting tactics to strategy.
The Author
Derek Hanson is a marketer located in Portland, OR with a focus on marketing strategy. His background is working with brands to help convert customers online and offline. He has worked with brands of all kinds from franchise companies, eCommerce, multi-channel merchants, and local businesses in marketing strategy, search engine optimization, marketing automation, social media marketing, video, and design.