by Derek Hanson | Aug 13, 2019 | Uncategorized
Increasing profits is a challenge for every business. Growth can be organic under the right situation but often isn’t. Increasing revenue can often be done by reducing costs and increasing sales. Moving either lever can make it challenging to get the right mix...
by Derek Hanson | Aug 2, 2019 | Marketing, Strategy
AIDA marketing method is a simple approach to the customer journey in moving a customer from awareness to converting. AIDA is an acronym for attention, interest, desire, and action. Using this is often applied to writing ad copy, landing pages, and video content. AIDA...
by Derek Hanson | Jul 23, 2019 | Budget, Marketing, Reporting, Strategy
Wondering what amount you should spend on a marketing budget? You’re not alone. For most business owners and marketers, this is a challenging endeavor and likely is a number pulled out of thin air. There are two reasons for the difficulty. First, a new business...
by Derek Hanson | Jul 3, 2019 | Uncategorized
Email marketing is still one of the most valuable tools in the marketing world. A successful, well managed, and clean email list can pay dividends for years to come. These benchmarks are helpful to determine the success of your campaigns. While many email companies...
by Derek Hanson | Jul 1, 2019 | Uncategorized
The marketing mix is often recognized as the +4P’s of marketing. The most commonly defined 4 is product, price, place, and promotion. A great many people like defining it as a means to show they have a knowledge of what the elements of the marketing mix are. The...
