by Derek Hanson | Jan 14, 2010 | Social Media Marketing, Social Networking, Strategy
Twitter is an interesting tool for sharing and research. Some companies are using it to better engage key stakeholders. Great examples include Comcast and Intel who engage customers who mention them. Some hotels utilize Twitter to watch for trips to areas they are...
by Derek Hanson | Jan 11, 2010 | Social Media Marketing, Strategy
Derek Hanson Digital Marketing ResumeView more presentations from dereklive. My goal for 2010 is to share even more. Because of this goal I have given myself a digital resume. The reason is that within a short few years sharing has nearly become a commodity. You may...
by Derek Hanson | Nov 24, 2009 | Social Media Marketing, Strategy
Social media gives businesses a great opportunity to engage personally with their customers. It is similar to the local grocer who knew customers by name. Listening requires a company to plan and be prepared to respond. When listening and engagement isn’t part of...
by Derek Hanson | Nov 10, 2009 | Search Engine Marketing, Search Optimization
I remember the days in school when reading, writing, and arithmetic were the main course of student fare. Much of the reading was learning words and then using them in sentences. Math was learning formulas and applying it through tests and homework. There were...
by Derek Hanson | Nov 4, 2009 | Local Search
The mantra for many businesses in deciding where to open a store front was location, location, location. It often made or broke a business if the store depended on visitors. Now the busy road has turned to search engines that decide who has the best location. These...
