by Derek Hanson | Aug 2, 2019 | Marketing, Strategy
AIDA marketing method is a simple approach to the customer journey in moving a customer from awareness to converting. AIDA is an acronym for attention, interest, desire, and action. Using this is often applied to writing ad copy, landing pages, and video content. AIDA...
by Derek Hanson | Jul 23, 2019 | Budget, Marketing, Reporting, Strategy
Wondering what amount you should spend on a marketing budget? You’re not alone. For most business owners and marketers, this is a challenging endeavor and likely is a number pulled out of thin air. There are two reasons for the difficulty. First, a new business...
