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Schema Image Tag Test Results

by Derek Hanson | Jun 21, 2011 | Online Reputation Management, Personal Branding, Strategy

Almost a couple of weeks ago I thought I would experiment with photos. The goal was to improve an image in the search results of Google. Although this wasn’t the most scientific approach I still think it was interesting. So the test was to see if tagging an image with...

Schema Tagging For Profile Pic

by Derek Hanson | Jun 8, 2011 | Online Reputation Management, Personal Branding

Ever heard of Schema? The definition is: A representation of a plan or theory in the form of an outline or model As such Google, Bing, and Yahoo have put together a site called Schema.org to help develop a microformat standard. I thought I would give my hand a try to...

Ideas to Help You Stand Out to Employers

by Derek Hanson | May 15, 2011 | Online Reputation Management

Recently, I have had more hope of getting job in recent months. I’ve put a lot of thought into creating a personal brand that helps me stand out from the rest of my competition. Here are some things that might help you get the upper hand on your competition. I...

Personal Growth for 2011

by Derek Hanson | Jan 12, 2011 | Online Reputation Management, Personal Branding, Strategy

The year 2010 really looked nothing like Space Odyssey 2010. Instead of fantastic missions to Jupiter the real odyssey was social media. More people stared into the great oblivion of Smallville or Facebook status updates than anything else. I perhaps were one of those...

Making Reviews Easy for Customers

by Derek Hanson | Jul 21, 2010 | Local Search, Online Reputation Management, Strategy

I am following up with yesterday’s post on customer reviews. I gave reasons to start asking for reviews but today I want to help you to think about getting reviews. This comes down to you providing the means for people to write a review. If people are 10 times more...

Online Reputation Management Can Land You a Job

by Derek Hanson | Oct 27, 2009 | Online Reputation Management

Online Reputation Management is exactly as it sound- managing your reputation online.  This is done by influencing your name in the search results.   This isn’t done with ease but it can be done.  Taking the time and effort is worth the work and can aid in finding a...

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Random Quote

There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.

— William Bernbach
Marketing Redux