by Derek Hanson | Aug 2, 2019 | Marketing, Strategy
AIDA marketing method is a simple approach to the customer journey in moving a customer from awareness to converting. AIDA is an acronym for attention, interest, desire, and action. Using this is often applied to writing ad copy, landing pages, and video content. AIDA...
by Derek Hanson | Jul 23, 2019 | Budget, Marketing, Reporting, Strategy
Wondering what amount you should spend on a marketing budget? You’re not alone. For most business owners and marketers, this is a challenging endeavor and likely is a number pulled out of thin air. There are two reasons for the difficulty. First, a new business...
by Derek Hanson | Jun 21, 2011 | Online Reputation Management, Personal Branding, Strategy
Almost a couple of weeks ago I thought I would experiment with photos. The goal was to improve an image in the search results of Google. Although this wasn’t the most scientific approach I still think it was interesting. So the test was to see if tagging an image with...
by Derek Hanson | Jan 12, 2011 | Online Reputation Management, Personal Branding, Strategy
The year 2010 really looked nothing like Space Odyssey 2010. Instead of fantastic missions to Jupiter the real odyssey was social media. More people stared into the great oblivion of Smallville or Facebook status updates than anything else. I perhaps were one of those...
by Derek Hanson | Jul 21, 2010 | Local Search, Online Reputation Management, Strategy
I am following up with yesterday’s post on customer reviews. I gave reasons to start asking for reviews but today I want to help you to think about getting reviews. This comes down to you providing the means for people to write a review. If people are 10 times more...
