by Derek Hanson | Jan 14, 2010 | Social Media Marketing, Social Networking, Strategy
Twitter is an interesting tool for sharing and research. Some companies are using it to better engage key stakeholders. Great examples include Comcast and Intel who engage customers who mention them. Some hotels utilize Twitter to watch for trips to areas they are...
by Derek Hanson | Jan 11, 2010 | Social Media Marketing, Strategy
Derek Hanson Digital Marketing ResumeView more presentations from dereklive. My goal for 2010 is to share even more. Because of this goal I have given myself a digital resume. The reason is that within a short few years sharing has nearly become a commodity. You may...
by Derek Hanson | Nov 24, 2009 | Social Media Marketing, Strategy
Social media gives businesses a great opportunity to engage personally with their customers. It is similar to the local grocer who knew customers by name. Listening requires a company to plan and be prepared to respond. When listening and engagement isn’t part of...
by Derek Hanson | Oct 26, 2009 | Strategy
Digital strategy is another way of saying internet marketing. In fact, digital is now the term used to describe the internet or web. It has become the new means of marketing where traditional venues are to0 expensive to compete in. With a good strategy a company...
