by Derek Hanson | Sep 4, 2019 | Uncategorized
We are a better company than our biggest competitor. I’ve heard, you may have said it, it’s often a bad statement. It might be true. The problem with this statement is that even if the product is technically better, there are often other factors that...
by Derek Hanson | Aug 27, 2019 | Uncategorized
Specific Marketing with specific goals is easier to achieve than generic goals. Would you rather grow by 20% in new users or grow by 1-2% every month in new customers through the email audience? Even though these would be similar goals, one is defined more clearly...
by Derek Hanson | Aug 20, 2019 | Uncategorized
Who is your target audience? Everybody! If that sounds familiar, it’s because it is the common answer for someone who doesn’t know. You’ve probably heard it said, know your audience, but without a clear idea of who that is, we might say k&NOw...
by Derek Hanson | Aug 13, 2019 | Uncategorized
Increasing profits is a challenge for every business. Growth can be organic under the right situation but often isn’t. Increasing revenue can often be done by reducing costs and increasing sales. Moving either lever can make it challenging to get the right mix...
by Derek Hanson | Jul 3, 2019 | Uncategorized
Email marketing is still one of the most valuable tools in the marketing world. A successful, well managed, and clean email list can pay dividends for years to come. These benchmarks are helpful to determine the success of your campaigns. While many email companies...
by Derek Hanson | Jul 1, 2019 | Uncategorized
The marketing mix is often recognized as the +4P’s of marketing. The most commonly defined 4 is product, price, place, and promotion. A great many people like defining it as a means to show they have a knowledge of what the elements of the marketing mix are. The...
