by Derek Hanson | Jun 27, 2019 | Uncategorized
You’re missing a difference between Google analytics and your eCommerce dashboard. What to do? The good news is that your shopping cart is accurate. The challenge is that perhaps are trying to assess the value of marketing programs and the discrepancy is kind of...
by Derek Hanson | Jun 1, 2019 | Uncategorized
Most companies don’t even consider marketing automation. The reason is often the lack of knowledge of the industry or don’t know the real benefit and so don’t want to actually to utilize one of the most powerful tools in the marketing arsenal. I like...
by Derek Hanson | Dec 13, 2018 | Uncategorized
An eCommerce business can be both rich and rewarding. The potential, if done right, can be an idea that is worth millions. The challenges, on the other hand, can be great, the risk high, and the cost large. But in the end, it might well be worth the time and money...
by Derek Hanson | Dec 13, 2018 | Uncategorized
Marketing strategy for many is like sticking a finger in the air to test the winds of marketing opinion. But that isn’t a strategy. The other issue that many come to marketing after hearing a particular buzz word like SEO, social media marketing, agile...
by Derek Hanson | Dec 11, 2018 | Uncategorized
In my working with a client I was reviewing Google Analytics data was inspecting a feature that focused on the network domain. Some companies like to setup their network to show the name of business. This makes sense for various reasons for the...
by Derek Hanson | Dec 7, 2018 | Uncategorized
I read a book called, how to get an interview with anyone. The book covers the fascinating approach of an artist who used his creative skills to get an interview with them. That got me to thinking how could you get an audience with someone? Just an average joe...
