by Derek Hanson | Aug 13, 2019 | Uncategorized
Increasing profits is a challenge for every business. Growth can be organic under the right situation but often isn’t. Increasing revenue can often be done by reducing costs and increasing sales. Moving either lever can make it challenging to get the right mix...
by Derek Hanson | Aug 2, 2019 | Marketing, Strategy
AIDA marketing method is a simple approach to the customer journey in moving a customer from awareness to converting. AIDA is an acronym for attention, interest, desire, and action. Using this is often applied to writing ad copy, landing pages, and video content. AIDA...
by Derek Hanson | Jul 23, 2019 | Budget, Marketing, Reporting, Strategy
Wondering what amount you should spend on a marketing budget? You’re not alone. For most business owners and marketers, this is a challenging endeavor and likely is a number pulled out of thin air. There are two reasons for the difficulty. First, a new business...
by Derek Hanson | Jul 3, 2019 | Uncategorized
Email marketing is still one of the most valuable tools in the marketing world. A successful, well managed, and clean email list can pay dividends for years to come. These benchmarks are helpful to determine the success of your campaigns. While many email companies...
by Derek Hanson | Jul 1, 2019 | Uncategorized
The marketing mix is often recognized as the +4P’s of marketing. The most commonly defined 4 is product, price, place, and promotion. A great many people like defining it as a means to show they have a knowledge of what the elements of the marketing mix are. The...
by Derek Hanson | Jun 27, 2019 | Uncategorized
You’re missing a difference between Google analytics and your eCommerce dashboard. What to do? The good news is that your shopping cart is accurate. The challenge is that perhaps are trying to assess the value of marketing programs and the discrepancy is kind of...
by Derek Hanson | Jun 1, 2019 | Uncategorized
Most companies don’t even consider marketing automation. The reason is often the lack of knowledge of the industry or don’t know the real benefit and so don’t want to actually to utilize one of the most powerful tools in the marketing arsenal. I like...
by Derek Hanson | Dec 13, 2018 | Uncategorized
An eCommerce business can be both rich and rewarding. The potential, if done right, can be an idea that is worth millions. The challenges, on the other hand, can be great, the risk high, and the cost large. But in the end, it might well be worth the time and money...
by Derek Hanson | Dec 13, 2018 | Uncategorized
Marketing strategy for many is like sticking a finger in the air to test the winds of marketing opinion. But that isn’t a strategy. The other issue that many come to marketing after hearing a particular buzz word like SEO, social media marketing, agile...
by Derek Hanson | Dec 11, 2018 | Uncategorized
In my working with a client I was reviewing Google Analytics data was inspecting a feature that focused on the network domain. Some companies like to setup their network to show the name of business. This makes sense for various reasons for the...
