by Derek Hanson | Jan 14, 2010 | Social Media Marketing, Social Networking, Strategy
Twitter is an interesting tool for sharing and research. Some companies are using it to better engage key stakeholders. Great examples include Comcast and Intel who engage customers who mention them. Some hotels utilize Twitter to watch for trips to areas they are...
by Derek Hanson | Jan 11, 2010 | Social Media Marketing, Strategy
Derek Hanson Digital Marketing ResumeView more presentations from dereklive. My goal for 2010 is to share even more. Because of this goal I have given myself a digital resume. The reason is that within a short few years sharing has nearly become a commodity. You may...
by Derek Hanson | Nov 24, 2009 | Social Media Marketing, Strategy
Social media gives businesses a great opportunity to engage personally with their customers. It is similar to the local grocer who knew customers by name. Listening requires a company to plan and be prepared to respond. When listening and engagement isn’t part of...
by Derek Hanson | Nov 10, 2009 | Search Engine Marketing, Search Optimization
I remember the days in school when reading, writing, and arithmetic were the main course of student fare. Much of the reading was learning words and then using them in sentences. Math was learning formulas and applying it through tests and homework. There were...
by Derek Hanson | Nov 4, 2009 | Local Search
The mantra for many businesses in deciding where to open a store front was location, location, location. It often made or broke a business if the store depended on visitors. Now the busy road has turned to search engines that decide who has the best location. These...
by Derek Hanson | Oct 29, 2009 | Local Search, Social Media Marketing
More phone users than ever are adopting mobile to talk, share, and search while on the move. Networks are offering mobile devices with data plans (internet access) at a cost effective price. It only is a matter of time that rates will be affordable for the whole...
by Derek Hanson | Oct 27, 2009 | Search Optimization
Chances are you have heard of Search Engine Optimization (SEO). If you haven’t, it is optimizing your website content so that you appear in search engines for keywords that relate to your website. There are many aspects in making your website more visible and...
by Derek Hanson | Oct 27, 2009 | Online Reputation Management
Online Reputation Management is exactly as it sound- managing your reputation online. This is done by influencing your name in the search results. This isn’t done with ease but it can be done. Taking the time and effort is worth the work and can aid in finding a...
by Derek Hanson | Oct 26, 2009 | Strategy
Digital strategy is another way of saying internet marketing. In fact, digital is now the term used to describe the internet or web. It has become the new means of marketing where traditional venues are to0 expensive to compete in. With a good strategy a company...
